"This explicitly shows that Ram customers in Canada really need a truck. They don’t just buy one to copy their neighbors," says Richard Cox, Senior Manager, Retail Sales Operations, Chrysler Canada. "In December of 2009, Ram’s monthly sales had increased by 30 percent. With the early numbers for 2010, we’re confident to post some pretty good scores at the end of the year."

"… in spite of the name change," he adds, smiling.

Dodge, Ram or whatever, there’s still an unmistakable ram logo on the front grille, which is all that matters for a lot of truck enthusiasts.

Dodge, Ram or whatever, there’s still an unmistakable ram logo on the front grille, which is all that matters for a lot of truck enthusiasts. (Photo: Matthieu Lambert/Auto123.com)