Another innovative 330i brake function, and one I have ruminated over at times, is increased brake-light intensity corresponding with increased brake-force

BMW is committed to safety. In addition to traction control and run-flat tires with a run-flat warning system, the 330i is equipped with adaptive headlights that turn slightly in the direction of a curve to more effectively illuminate bends. (Photo: Rob Rothwell, Canadian Auto Press)

application - meaning the harder the brakes are stomped, the more intense the brake lights. The purpose of BMW's Brakeforce Display is to communicate to following drivers the difference between a slight tap on the brakes and a hard stop - makes sense doesn't it?

Also making sense is BMW's commitment to safety. In addition to traction control and run-flat tires with a run-flat warning system, the 330i is equipped with adaptive headlights that turn slightly in the direction of a curve to more effectively illuminate bends.

Should all the electronic safety and guidance aids fail to prevent a collision, the 330i is well equipped to protect its occupants. Standard equipment includes driver and front passenger frontal airbags, front-to-rear head airbags covering the entire window area and side airbags for the driver and front passenger. Another wise touch is the connectivity between the rain-sensing wipers and the automatic headlights; when rain activates the wipers it also activates the headlights.

As with most premium automobile offerings of late, the 330i is very lavishly

As with most premium automobile offerings of late, the 330i is very lavishly equipped with comfort and convenience amenities. (Photo: Rob Rothwell, Canadian Auto Press)

equipped with comfort and convenience amenities, but alas there are those dreaded option packages that escalate the price of an already pricey ride. The 330i can be black-tied with BMW's Premium Package, which includes auto-dimming exterior mirrors, a compass, leather upholstery, premium sound, lumbar support and universal garage door opening. Checking-off the Sport Package adds a 3-spoke leather steering wheel, 18-inch ellipsoid alloy wheels, sport seats and sport suspension. Heated seats are included in all models destined for the True Great North. A navigation system is also available, along with a few sundry stand-alone options such as Park Distance Control and BMW's Steptronic automatic transmission featuring manual mode.