From July 10 to 17, 2011, Bombardier Recreational Products (BRP) will host the largest event of its history at the Palais des congrès de Montréal and its Eastern Townships headquarters. Over 4,000 dealers and distributors from more than 100 countries will get to see the latest models from the various BRP brands.

The convention centre will indeed become a huge showroom for Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax and Can-Am products. Another section will showcase concept vehicles, prototypes and technological innovations never before seen by the public.

For the ultimate experience, BRP will provide participants with the opportunity to test-ride or take a closer look at all the models. An unprecedented invitation will also be extended to members of the general public for July 16 and 17 so they can discover in person what BRP is all about.

"We can be proud of our leading position in North America and of our international expansion," said BRP president and CEO José Boisjoli. "It is time to celebrate and invite our dealers, distributors, employees, suppliers, representatives of the media as well as the general public to show them our origins and what fuels our passion."