Johnson Controls identified three trend types

The traditional small car owner is modern and open to new ideas. This attitude is demonstrated in both fashion tastes and the way modern homes are decorated. And it should also be embodied in the car that fits this lifestyle. Johnson Controls defined three basic trend types among Small segment vehicle owners, according to their predominant characteristics. These types can be classified as "Young Trendsetter", "Active Life" and "Glamour".

The company matched the three different styles to specific materials and colors, as can be seen in the corresponding prototypes.

The "Young Trendsetter" thrives on change and enjoys fun and games. Lively colors and unique details appeal to this type. This is reflected in the door prototype: the door panel carrier is a translucent light blue, like the color of frosted glass; door handle and map pocket glow in blue and white tones, while the middle section is covered in green fabric.

The "Active Life" type, on the other hand, is dynamic and interested in sports and fitness. Their vehicle has to be functional, down-to-earth and sturdy enough to support a variety of adventures. The "Active Life" prototype was designed to fit these conditions: plain green and olive tones are the dominant colors of the door panel. The highlight here is a solid-colored textured fabric, reminiscent of high-end upholstered furniture.