"We think the Ford brand is strong enough to just be written out," he said. "Ford has such a strong enough name, why not just spell it out? The same with the bronco name in the front, because the Bronco is a living legend, you don't have to use the Ford oval. Everyone knows it's a Ford. It couldn't be from any other company."

Should the Bronco go into production, it could be built on a traditional, truck-like, body-on-frame chassis or it could go on a unitized body. (Photo: Ford Motor Company)

For the purposes of building the concept car, the Bronco was placed on a modified Escape platform. Should it go into production, it could be built on a traditional, truck-like, body-on-frame chassis or it could go on a unitized body, like modern cars and crossover SUVs such as the Escape. It all depends on customer demand, Baker noted.

For me, I think I'd like one in black.

Specifications:

• Body Type: 2-door SUV, unibody
• Layout: front engine, 4WD
• Engine: 128 hp (178 hp if NO2 button engaged), 244 lb-ft of torque (258 under full throttle), 2.0-L, turbodiesel I-4
• Transmission: 6-spd manual
• Seating Capacity: 2
• Website: www.ford.ca

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