Doing the Right Thing Just Got Easier

If you're anything like me you were brought up to always do the right thing, or at least that was our respective parents' objective. But don't you feel that doing the right thing has become a little confusing lately.

The Toyota Prius has experienced unprecedented success, completely selling out year after year in a market that is currently all but robust. (Photo: Trevor Hofmann, Canadian Auto Press)

What used to seem like a black and white world often seems like a haze of gray; precisely the reason Toyota developed its Prius hybrid-electric compact car half a decade ago. While it has experienced unprecedented success, completely selling out year after year in a market that is currently all but robust, the Japanese automaker figured it was time for improvements. But nobody could have expected just how far Toyota would go.

Everything, inside and out, has been completely revised and improved for the 2004 model year. (Photo: Trevor Hofmann, Canadian Auto Press)

Everything about the completely revised 2004 Prius is better than the outgoing model. It's more stylish, larger inside, offers greater cargo room and flexibility, is better handling, more powerful, all the while achieving improved fuel economy and reduced emissions.

"The all-new, 2004 Toyota Prius has the power, size, pricing and style to compete head to head with conventional, 4-cylinder mid-sized sedans," stated Stephen Beatty, Managing Director at TCI. "When it comes to fuel efficiency and emissions performance, however, the Prius sedan is in a class by itself. It's an outstanding value compared to any car in this price range."