2004 Ford Bronco Concept

"What we were trying to do with the Bronco was to cut away the excessive luxury and the sophistication of current SUVs and get back to something that was far more raw and unique," he said. "The original Bronco had just a strong following with enthusiast clubs and rock crawling clubs that we felt that they were owed something and that we could do a new Bronco and do the original one justice with this car."

Ford wanted to cut away the excessive luxury and the sophistication of current SUVs, and go back to raw basics. (Photo: Ford Motor Company)

While the concept is just a two seater, a production car could have a removable secondary row seat or four permanent seats. For the show car, the designers wanted the spare tire in the back to give the vehicle a feeling of added rigidity and toughness.

Keeping it Authentic

Key to the Bronco design is that it is a very upright, straightforward, clean surface vehicle.

The Bronco is a living legend for Ford, with a name strong enough to stand on its own. (Photo: Ford Motor Company)

"To do anything with a faster windscreen (windshield) or a slimmer roofline wouldn't have come across as authentic as the original," Baker said. "The Bronco has an upright front, upright glass, with a box on the back. That's probably the key thing to get back to its authenticity."

Another part of its authentic heritage is having the words "Ford" and "Bronco" stamped on the outside.