F1: Lewis Hamilton wants Idol creator as PR

From GMM

Lewis Hamilton is reportedly considering hiring a famous PR expert to spice up his flailing image.

In the wake of the 'lie-gate' scandal and the resulting damage to the reigning world champion's reputation, the British tabloid Daily Star claims Hamilton, 24, is in talks with Simon Fuller.

Fuller is the boss of the famous 19 Entertainment, the brand behind the American Idol spinoffs, the Spice Girls, and Honda's 'earth car' concept of 2007 and 2008.

Among Fuller's other clients are Victoria and David Beckham, tennis' Andy Murray and model Claudia Schiffer.

It is believed Hamilton, and McLaren's own PR camp, have not made a decision about bringing in Fuller.