And just what does it cost? Well that depends on which model you choose. The top-of-the-line 300C that will no doubt get the majority of press starts at a very reasonable $42,995. Put this car into perspective, and there's no rival at all that comes within $10,000. Even cars such as Pontiac's questionably executed Grand Prix is priced more when fully optioned, as did the outgoing 300M Special. Cadillac has nothing that compares for power or interior quality, Lincoln's LS is nowhere near as refined, while any "rival" premium brand is priced out of reach for the majority of

The top-of-the-line 300C will ring in at a mere $42,995, blowing the competition away. (Photo: Trevor Hofmann, Canadian Auto Press)

consumers. Considering the same high-quality interior fit, finish and materials are part of the package, the most impressive part of the story is the 300's entry price. Fitted with a modified version of the current 300M's 250-hp 3.5-liter V6, retail is a hair under $30,000 at $29,995. Want leather? The Touring edition starts at $31,995. The final 3.5-liter car before escalating to the HEMI is the $36,995 300 Limited. Other than a few minor trim pieces it's more or less a 300C with two less cylinders.

The really impressive news from Chrysler is the 300's entry price, under $30,000. Talk about value for money. (Photo: DaimlerChrysler Canada)

By the way, it's still an impressive performer in V6 trim. No one complained about this engine in the 300M, and now fitted to this rear-wheel drive layout it's optimized even further - albeit the new car weighs a bit more. No doubt its praises would still be sung loudly if this was the only engine offered, the HEMI just raises the tempo from adagio past accelerando to allegro.

All-wheel drive will be optional in the fall, for those feeling uneasy about giving up their front-wheel drive Intrepids, Concords and 300Ms, the models to be replaced. Powering four wheels is, of course, better in inclement weather than two.