But such attention paid to seemingly minor things will without doubt make the new compact popular with owners, exactly what Kia Canada needs if it expects to keep Spectra customers in the family on its way to growing full-line sales to 50,000 by 2007. Is that a reachable target? Sure it is, especially after factoring price point, standard features, driving dynamics and overall value into the equation. Exactly 396,166 compact cars were sold in Canada last year, so Kia just wants a larger piece of the pie. And now they deserve it, with a 2005 Spectra on par with any competitor.

Specifications:

• Price Range (MSRP): $15,895 - $21,095
• Body Type: 4-door sedan
• Layout: front engine, FWD
• Engine: 138 hp, 136 lb-ft of torque, 2.0-L, 16-valve, DOHC I-4
• Transmission: 5-spd man (opt 4-spd auto)
• Brakes (front/rear): disc/drum (optional rear disc, ABS)
• Curb Weight: 1,123 kg (2,476 lbs)
• Seating Capacity: 5
• Dimensions (L/W/H/WB): 4,480 / 1,735 / 1,470 / 2,610 mm (176.4 / 68.3 / 57.9 / 102.8 in)
• Cargo Volume (trunk): 345 L (12.2 cu ft)
• Fuel Economy (city/hwy): 9.3 / 6.8 L/100km (30.4 / 27.9 mpg)
• Warranty (mo/km): 60/100,000 comprehensive
• Direct Competitors: Chevrolet Optra, Dodge SX 2.0, Ford Focus, Honda Civic, Hyundai Elantra, Mazda3, Mitsubishi Lancer, Nissan Sentra, Pontiac Sunfire, Saturn ION, Subaru Impreza, Suzuki Aerio, Toyota Corolla, VW Golf/Jetta
• Web Site: www.kia.ca

Note: Additional larger photos available in photo album.