Safety considerations are always high on the values list for Volvo customers, and despite the new model's sporty character the automaker made a point of stressing over and over that the new V50 have been built with safety as a first priority. To that end Volvo even went to the extent to reduce the size of the car's engines, allowing for greater crumple zone space and therefore increased protection in case of an accident. Volvo also includes its WHIPS whiplash protection system,

As always, Volvo has ensured that safety is the V50's number one priority. (Photo: Trevor Hofmann, Canadian Auto Press)

highly regarded as the most effective technology for reducing whiplash often caused by an accident from the rear. Volvo also adds SIPS side impact protection, which includes the addition of side airbags and a body that is stiffened in key areas. Airbags have been included all round, making the V50 one of, if not the safest compact wagons available. I personally like the optional integrated child seats that fold into the rear seat cushions when not in use. I know

Despite the numerous upgrades, Volvo is hinting that the V50 will actually be priced similar to the current V40. (Photo: Trevor Hofmann, Canadian Auto Press)

from experience that these seats are especially handy for older toddlers, or when a friend joins your child for an impromptu play date. So what does it cost? There are no firm prices as of yet, but Volvo Canada is saying not to expect it to be that much more than the current V40's $32,495 base price, despite the new car's many upgrades. That would price it well under rivals from Audi ($35,735), BMW ($40,950), Lexus ($44,640), Mercedes-Benz ($43,200) and most likely Jaguar's X-Type Estate that has yet to be officially priced. The new Dodge Magnum ($27,995) could pose a remote threat, but is much larger and heavier, targeting a very different audience.